Dear Steel Building Marketers: You’re Doing It All Wrong - Here’s What IKEA Knows That You Don’t

What if I told you that a Swedish furniture company holds the secret to transforming your steel building sales? IKEA didn’t become a global phenomenon by accident. They discovered something profound about human psychology that every pre-engineered metal building (PEMB) Supplier/contractor needs to understand: people value things more when they help create them.